Creating Corporate Bonds Through Flowers
Over six years, we've learned that successful corporate gifting isn't about flawless arrangements—it's about mastering the subtle craft of professional relationships and timing that truly matters.
Our Solution to the Corporate Gifting Challenge
In 2019, clients repeatedly voiced the same frustration: "Beautiful flowers, but they arrive after the meeting." We realized we weren't merely arranging blooms—we were shaping moments that could influence professional relationships.
The Timing Breakthrough We Discovered
Our turning point came when a worried client in 2023 faced an investor meeting moved up by three hours and needed delivery to match. Instead of saying it couldn’t be done, we developed what we now call "flex-timing"—arrangements crafted to look flawless whether they arrive at 9 AM or 2 PM.
"Now we create arrangements with multiple 'peak moments' throughout the day, so your flowers never look like they're waiting around."
Our Problem-Solving Process
We built this approach after watching too many well-meaning gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned this the hard way when a client's congratulatory arrangement arrived during a difficult restructuring announcement. Now we ask the questions florists usually skip: What's happening in your business right now? What's the mood you're aiming for?
Recent example: A client wanted to celebrate a partnership, but mentioned their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, completely different emotional approach.
The Practical Reality Check
Brazenly beautiful arrangements that anyone can maintain become awkward within days. We learned to design for real office environments—air conditioning, changing light, busy receptionists who might forget to water.
Our "office-hardy" selections include flowers that dry gracefully rather than wither dramatically, and arrangements that appear intentional even when they're not perfectly tended after a hectic week.
The Follow-Through Innovation
We found that the real impact happens after delivery. A client noted that visitors were asking about their flowers weeks later, still looking fresh. That’s when we realized we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care cards to help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain a polished impression year-round.
The People Behind the Process
We're not your traditional florists, and that's probably why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not merely decoration.
Asha Mehta
Lead Design Curator
Former hospitality manager who consistently noticed how flowers affected guest experiences in upscale venues. Asha brings that same focus on environmental psychology to corporate spaces, understanding how floral choices shape business conversations and first impressions.
Tariq Kapoor
Client Relations Director
Started in business consulting before realizing that successful partnerships often hinge on thoughtful gestures that many companies get wrong. Tariq specializes in timing, cultural nuances, and the subtle art of building business relationships through meaningful gifts.
